CLUBMAN MAKES MTV DEBUT IN REALITY SERIES "THE SHOP"
Los Angeles, CA - February 23, 2006 - Look closely at each barbers station on MTV's latest reality series, The Shop and you'll see Clubman products in heavy rotation. The show takes place in Mr. Rooney's Barbershop, the place to get a trim in Jamaica, Queens. Owned by Cory Rooney, the producer behind hits for Mary J. Blige, Jennifer Lopez, Destiny's Child and more, The Shop is always abuzz as the barbers talk music, trends and pop culture. Celebs, like Busta Rhymes and Bobby Brown, drop by to get their fades tightened and, if they're unlucky, the hard truth about their latest single - undistilled.
This is not the first time the Clubman line has had their on screen cameo. Watch closely in 2004's Anchorman: The Legend of Ron Burgundy starring Will Ferrell and you'll see Clubman Special Reserve Cologne in Paul Rudd's arsenal of aftershaves. And the producers of Showtime's Barbershop used Clubman to create an authentic set that conjured up the mystique of the old-time barbershops where first haircuts are a rite of passage and tall tale telling is an art form.
This time, however, Clubman products are more than set dressing; they're in the shots because they are the "tools of the trade" for Mr. Rooney and his barbers.
"We were so pleased to see Clubman on MTV, we wanted to surprise Mr. Rooney and his barbers with a shipment of supplies,"says Bill Kochanski, brand manager for Clubman-Pinaud. "We sent them a full range of products ranging from the Clubman talcs and gels to the Pinaud colognes to the Lustray aftershaves and Jeris tonics."
The Shop debuted in early February and airs every Thursday night at 10:30 p.m. ET.
Founded in France in 1810, the Pinaud brand and its Clubman line of fine men's toiletries can be found in virtually every barber shop and men's club across the Unites States. The Clubman Pinaud line offers a wide variety of men's toiletries and grooming products including: Colognes, after shave lotions, skin and hair tonics, talcs, deodorants, hair-care products and shave creams. Clubman-Pinaud is a division of American International Industries.
About American International Industries
For 35 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include 5 Second Nail, Ardell, Andrea, Body Drench, Bye Bye Blemish, China Glaze, Clean + Easy, Clubman/Pinaud, Correctionist, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, One Touch, RAW, Seche, SuperNail, Surgi-Care, Sweet Mary Jane, Waterworks, Winning Nails, Woltra and Youthair. For more information about our full line, visit: www.aiibeauty.com.
