RED-CARPET READY
China Glaze, Seche and Ardell Participate in Oscar Pampering Suites
Los Angeles, CA - March, 2006 - Preparation for the movies' most magical night—The Oscars—begins days, weeks, months in advance. American International joined other beauty-minded businesses in pampering "industry types" the week of The Academy Awards. On March 3 and 4 the Scandia Hotel on Sunset Boulevard, an old-Hollywood haunt, was the sight of many mini-manicures, eyelash applications and oodles of air kissing.
Most requested nail look: Soft, refined and ladylike colors. China Glaze "Innocence" and shades from the China Glaze Wedding Collection, Exceptionally Gifted, were in demand.
*Every manicure was perfectly finished with Seche Vite Dry Fast Top Coat.
Most often-uttered exclamation of surprise after faux-eyelash application:
"They look so natural!" (Favorite styles included Ardell #110's, Demi-Wispies and Demi-Pixes, all in black. Our makeup artists used Duo Eyelash Adhesive in Dark for an instant eyeliner effect.)
Actress Natsha Hentsridge (most recently seen on televsion in "Commander and Chief")
before and after Ardell eyelashes were applied by make-up artist Adrienne Sanchez.
Nail technician Teresa Hamm gives singer Darius Danesh a manly manicure with natural nail products from Seche.
Danesh made it to the top of the UK charts with his first single "Colourblind". He entered the music scene via a popular UK TV music show called 'Pop Idol'. Hamm also showed Danesh a sample of her work, just in case he ever wanted to go for something a bit more adventurous.
"Oscar Suite" photos are interior shots of the Old Scandia on the days of the event.
Make-up artist Mika Shimicu and guest yuk it up.
Actress Mitzi Kapture Donahue
("Silk Stalkings", "Baywatch")
is sitting pretty after manicure and lashes.
About American International Industries
For 35 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women. Our product lines include 5 Second Nail, Ardell, Andrea, Body Drench, China Glaze, Clean + Easy, Clubman/Pinaud, Correctionist, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, No Tweeze/Micro Tweeze, 'N Rage, One Touch, RAW, Seche, Strata Polished Nail, SuperNail, Surgi-Care, Sweet Mary Jane, Waterworks, Winning Nails, Woltra and Youthair. For more information about our full line, visit: www.aiibeauty.com.
# # #
Anne Moratto Public Relations and Advertising Manager American International Industries 2220 Gaspar Ave. Los Angeles, CA 90040 t: (323) 728-2999 x 178 f: (323) 517-9715 e: a-moratto@aiibeauty.com