protects any information that you, the user, provide when you visit the website,
to all services offered by us on this Website. Except as otherwise provided herein, this Privacy
Policy applies only to information collected through our Website and not to information
information and how we will treat it. If you do not agree with our policies and practices, do
this page. Unless otherwise required by law, your continued use of this Website after we make
periodically for updates.
Please also visit our Terms and Conditions establishing the use, disclaimers and limitations of
liability governing the use of our Website here.
INFORMATION WE COLLECT
We collect the following categories of personal information: Identifiers such as a real name,
alias, signature, address, telephone number, unique personal identifier, online identifier,
Internet Protocol address, email address, account name, social security number, driver’s license
or state identification card number, passport number, insurance policy number, medical
information or health insurance information; physical characteristics or description, and other
similar identifiers (“Identifiers”); payment information; characteristics of protected
classifications under California or federal law; commercial information; biometric information;
Internet of other electronic network activity information; geolocation data; audio, electronic,
visual or similar information; professional or employment-related information; education
information; and inferences drawn from any of the above-identified information to create a
profile about a consumer reflecting the consumer’s preferences, characteristics, psychological
trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.
HOW WE USE THE INFORMATION WE COLLECT
Your information, whether public or private, will not be sold, exchanged, transferred, or given
We will use your Personal Information for our legitimate interests, meaning our interests in
conducting our business, fulfilling orders and processing transactions, and managing and
providing services to you, which include the following:
Providing, maintaining and improving our business;
Fulfilling orders and processing transactions;
Managing and providing services to you;
Responding to your questions, concerns, and other requests for assistance;
Customizing your browsing and shopping experience on the Website. We use information about
your browsing and shopping activities to bring you a custom shopping experience, by offering
products and advertisements tailored to your interests (please see our Cookies section
Keeping you informed of administrative changes to our Website, including changes to our
terms and conditions and other policies, and other information regarding the Website;
Analyzing Website statistics, such as usage and experiences impacting your browsing
experience. We this information to patch bugs and resolve other issues to present you with
how our customers interact with the Website, which helps us improve its functionality;
Conducting market research, which informs our marketing strategy and enables us to present
you with a browsing experience tailored to your interests. For example, we create user
profiles to enable personalized direct marketing communications;
Maintaining basic records, so that we may respond to and honor your requests to delete your
data and prohibit future unwanted processing;
Preventing fraud, criminal activity, and misuses of our Website. We also use this
information to block prohibited resellers from accessing our website and to safeguard the
security of this Website, as well as our infrastructural security;
Complying with legal obligations and process, and to safeguard our rights, privacy, safety,
and property, as well as your rights, privacy, safety, and property, and that of our
affiliates and third parties;
Administering special offers, including contests, promotions, surveys, and other interactive
Enabling us to publish your reviews, photos, videos and other content;
Applications for employment and employment-related purposes;
Communicating with you, including through email. We may use the email address which you
provide for order processing to send you information and updates about your orders, as well
as occasional news, updates, and information about our company and related products and
services. If at any time you would like to unsubscribe from receiving future emails, please
refer to the detailed unsubscribe instructions at the bottom of each email;
Notifying you about special offers and products or services available from us, our
affiliates or our partners that may be of interest to you.
HOW LONG WE KEEP YOUR PERSONAL INFORMATION
We will keep your Personal Information for as long as reasonably necessary for the purposes
required by law (e.g. for tax, legal, accounting or other purposes), whichever is longer.
To determine the appropriate retention period for your Personal Information, we will consider the
amount, nature, and sensitivity of the Personal Information, the potential risk of harm from
unauthorized use or disclosure of your Personal Information, the purposes for which we use your
Personal Information and whether we can achieve those purposes through other means, and the
applicable legal requirements. When we no longer need to retain your Personal Information, it
will be deleted or be anonymized so that you can no longer be identified from it.
HOW WE PROTECT AND STORE YOUR INFORMATION
We are committed to making sure your privacy is protected when you use our Website and when we
collect information from you. We take the security of your information seriously, and implement
a variety of security measures to maintain safety of all Personal Information you provide. For
example, Personal Information you provide to us will be. We also make sure that third parties we
use to process your Personal Information also use appropriate security measures to protect your
When we collect sensitive information like your credit card information, social security numbers,
financials, etc., that information is encrypted and securely transmitted. For example, we use a
secure server for transmitting sensitive information. All supplied sensitive/credit card
information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our
payment gateway providers database only to be accessible by those authorized with special access
rights to such systems, and are required to keep the information confidential. You can verify
that this sensitive information is being transmitted securely by looking for “https” at the
beginning of the address of the webpage.
After a transaction is completed, your sensitive information (credit cards, social security
numbers, financials, etc.) will not be stored on our servers.
Unfortunately, the transmission of information via the internet is not completely secure.
Although we do our best to protect your Personal Information, we cannot guarantee the security
of your Personal Information transmitted to or stored on our Website.
DO NOT TRACK (DNT) SIGNALS
We only have access to or collect information that you provide us through your use of the
Website. We do not track users over time and across third party websites. Accordingly, this
Website does not respond to Do Not Track (DNT) signals.
Cookies are small files that a site or its service provider transfers to your computer’s hard
drive through your web browser. Cookies enable websites or service providers’ systems to
recognize your browser and capture and remember certain information. For example, you may use
our cookies to stay logged in when you exit a browser window. You may read more about cookies at
site more user-friendly and give you greater options for using our website (“Functional
Some cookies (Strictly Necessary Cookies) are so essential to the functioning of our website that
you cannot opt out of them. However, you can choose to accept, decline, or withdraw consent to
other cookies. Be aware that disabling cookies may prevent you from using certain features or
services on our Website.
The table below lists the cookies we collect and the information they store.
The association with your shopping cart.
Allows pages to be displayed more quickly.
The items that you have in the Compare Products list.
An encrypted version of your customer id.
An indicator if you are signed into the store.
An encrypted version of the customer group you belong to.
Stores your Customer Segment ID
A flag that, indicates whether caching is on or off.
Your session ID on the server.
Allows guests to edit their orders.
The last category you visited.
The last product you looked at.
Indicates whether a new message has been received.
Indicates whether it is allowed to use cache.
A link to information about your cart and viewing history if you have asked the
The items you recently compared.
Information on products you emailed to friends.
The store view or language you have selected.
Indicates whether a customer authorized cookies.
The products that you recently looked at.
An encrypted list of products added to your wish list.
The number of items in your wish list.
Strictly Necessary Cookies: Carry out essential services of our website, including
tracking sign-ups and processing payments. Because our website cannot function without
use of these cookies, you may not opt out of them.
Privy – More information here.
Recharge – More information here.
ShareASale – More information here.
Amazon Pay – More information here.
Analytics Cookies: Provide information about how visitors arrive at and use our site. You may opt
out of these cookies by visiting the opt out links provided, or by modifying your browser
settings as explained below.
Kissmetrics – More information here; you may opt out on that page.
Google Analytics – More information here; opt out here.
Functional Cookies: Give visitors a better browsing experience, such as the opportunity to leave
product reviews. You may opt out of these cookies by modifying your browser settings as
com – More information here.
com – More information here.
Marketing Cookies: Facilitate targeted and affiliate marketing. You may opt out of these cookies
by visiting the opt out links provided, or by modifying your browser settings as explained
Instagram – More information here.
Facebook – More information, and opt out information here.
com – More information here.
com – More information here.
com/co.uk – More information here; opt out here.
Google Tag Manager – More information here; opt out here.
net – More information here; opt out here.
Giphy – More information here.
com – More information here; you may opt out on that page.
Browser Opt-Out: Most browsers have a “help” button or section on the toolbar. If you click on
this button or section, you will find information about turning on and off cookies and how to
receive notifications when a new cookie is received.
Additionally, many advertising services allow you to opt out of targeted advertising. You may
find more information in the resources available at the Network Advertising Initiative,
Mobile devices: Note that these resources may not work to turn off cookies on mobile devices.
Every mobile device is different. Here are some resources for turning off cookies for popular
Mozilla Firefox (Android)
DISCLOSURE TO THIRD PARTIES
Other than as described herein, we do not sell, trade, or otherwise transfer to third parties
your personally identifiable information. We may share your Personal Information with our parent
entity, American International Industries, a limited partnership composed of Glamour Industries
Co., ARYZ Corp. ERX Corp., SRYZ Corp. and RAZY Properties, Inc., and businesses controlling,
controlled by, or under common control with Ardell International Inc. and/or American
International Industries, as well as with trusted third parties who assist us in operating our
Website, conducting our business and servicing you, including providers of hosting, cloud
services and other information technology services providers for the management or hosting of
the Website; payment processors; order and subscription management and fulfillment services;
e-commerce platforms; rating and reviews platforms; email communication and customer support
services; and web analytics, marketing and digital advertising services, so long as those
parties agree not to use the information for their direct marketing purpose, to keep this
information confidential and use appropriate security measures to protect your data. We may also
disclose your information as required under applicable law, to enforce our Website policies, or
to protect our or others’ rights, property, or safety. However, non-personally identifiable
visitor information may be provided to other parties for marketing, advertising, or other uses.
In the event of a merger, acquisition, reorganization, bankruptcy, receivership, or sale or
transfer of all or a portion of our assets, your Personal Information may be transferred to a
successor or affiliate or other entity surviving out of the event.
Our online store is hosted on Magento, which provides us with the online e-commerce platform that
allows us to sell our products and services to you. We encourage you to review Magento’s Terms
CALIFORNIA CONSUMER PRIVACY ACT
personal information collected online and offline. Effective January 1, 2020, if you are a
California resident, then you have the following rights:
You have the right to request that we disclose to you, not more than twice in a 12-month
the personal information about you that we collect, use, and disclose during the 12-month
preceding your request, which shall include as follows:
The categories of personal information that we have collected about you
The categories of sources from which the personal information is collected
The business or commercial purpose for collecting or selling that personal information
The categories of third parties with whom we share that personal information
The specific pieces of personal information we have collected about you
The categories of personal information that we have disclosed about you for a business
You have the right to request the deletion of the personal information that we have
collected from you.
You have the right not to be discriminated against because you exercised your rights under
You have the right to opt-out of the sale of your personal information; however, we do not
sell your personal information.
Do not sell my data request.
For California residents only. Use the link to opt-out of sale of Personal Information:
For purposes of exercising your rights above, please note the following regarding how we
collected and used your personal information during the 12 month period preceding the effective
In the preceding 12 months, we collect the categories of personal information as recited in
We disclose the following categories of personal information for a business
purpose:Identifiers; payment information; commercial information; professional or
employment-related information; Internet of other electronic network activity information;
geolocation data; audio, electronic, visual or similar information.
We have not sold consumers’ personal information in the preceding 12 months.
We use the above categories of personal information for our legitimate interests, meaning our
interests in conducting our business, fulfilling orders and processing transactions, and
managing and providing services to you, which include the activities set forth in the above
Effective January 1, 2020, if you wish to contact us to submit a request under the California
Consumer Privacy Act, please contact us by telephone at 1-800-621-9585 or click here [redirect
to a website address with a form]. We may need to verify your identity to enable us to process
your request. Disclosure and deletion is subject to our receipt of a verifiable consumer request
and exceptions or limitations established by applicable laws and regulations.
CALIFORNIA MINORS WHO ARE REGISTERED USERS
If you are under the age of 18, reside in California and are a registered user of the Website,
you have the right to request that we remove content or information you posted on the Website.
Please send an email to firstname.lastname@example.org with “California Minors Content Removal” in the
subject line of your message. Please note that our removal of content or information you posted
may not ensure complete or comprehensive removal of the content or information.
NEVADA ONLINE PRIVACY LAW
If you are a Nevada resident, you have the right to submit a request directing us not to make any
sale of personally identifiable information we have collected or will collect about you. We do
not sell your personal information. To request confirmation that we do not sell your personal
information, please send an email to email@example.com with “Nevada Privacy Information” in the
subject line of your message.
PROTECTING CHILDREN’S PRIVACY
We are a general audience site. Our Website, products, and services are all directed to people
who are at least 16 years of age or older. We do not knowingly collect, use or disclose any
information from anyone under 16 years of age. We understand and are committed to respecting the
sensitive nature of children’s privacy online. If we discover that we have inadvertently
collected information from anyone under 16 years of age, any information regarding that user
will be promptly deleted. If you believe we might have any information from or about anyone
under 16 years of age, please contact us by using the information below.
RIGHTS UNDER THE EU GENERAL DATA PROTECTION REGULATION (“GDPR”)
If you are located in the European Economic Area, and provide your consent, your Personal
Information may be transferred and stored outside of the European Economic Area to the United
Personal Information outside the European Economic Area, we will do so in accordance with
applicable U.S. law and will implement appropriate safeguards.
There are possible risks involving such a data transfer arising from the absence of an adequate
level of protection in the U.S. and the absence of appropriate safeguards such as a lack of a
data supervisory authority. We take the security of your information seriously, and all Personal
Information you provide to us will be securely stored on our secure servers behind firewalls. By
using our services, you understand that your Personal Information may be transferred to our
If you are located in the European Economic Area and provide your consent, and later wish to
withdraw your consent, please visit our Preferences page here
Under the GDPR, consumers in the European Economic Area are afforded particular rights in
relation to their personal rights. We would like to make sure you are fully aware of all of your
data protection rights. Every user is entitled to the following:
The right to access: You have the right to request copies of your Personal Information from
us. We may charge you a small fee for this service.
The right to rectification: You have the right to request that we correct any information
you believe is inaccurate. You also have the right to request that we complete the
information you believe is incomplete.
The right to erasure: You have the right to request that we erase your Personal Information,
under certain conditions.
The right to restrict processing: You have the right to request that we restrict the
processing of your Personal Information, under certain conditions.
The right to object to processing: You have the right to object to us processing of your
Personal Information, under certain conditions.
The right to data portability: You have the right to request that we transfer the data that
we have collected to another organization, or directly to you, under certain conditions.
The right to withdraw consent: If we rely on your consent to process your Personal
Information, you have the right to withdraw that consent at any time. Withdrawal of consent
will not affect any processing of your data before we received notice that you wished to
The right to lodge a complaint with a supervisory authority: You have the right to lodge a
complaint with the data protection authority of your country if you have a concern about our
privacy practices, including the way we handle your Personal Information.
Please contact our EU Representative [name] at [email] or contact us at the following mailing and
Mailing Address: 2220 Gaspar Avenue, Los Angeles, CA 90040
Unless otherwise required by law, it is our policy to post any changes we make to our Privacy
page. If we make material changes to how we treat the information collected from our users, we
revised is identified at the top of the page. We may also notify you of any material changes by
sending an email to you. You are responsible for periodically visiting our Website and this
would like to change or access the Personal Information we have collected from you, or if you
would like to make a complaint, you may contact us using the information below. You may also be
able to refer a complaint to your local data protection regulator if you are not satisfied with
the way we handled your complaint.
Mailing Address: 2220 Gaspar Avenue, Los Angeles, CA 90040
This website ("website") is operated by Aiibeauty, which includes Aiibeauty stores, and Aiibeauty
not cover any information collected offline by Aiibeauty. All Aiibeauty websites are covered by